Holidays

Salons are like church for many people. They only go on high days and holly days. Now we have all seen our books become more full during this time of year. Clients we only see a handful of times a year dust off their mop tops and head to the salon. Why? cause apparently these folks like to look really good about once a quarter, or they have not been wowed enough to return on a consistent basis.

Believing the first one is the easier path, laying the blame at the client's feet is always preferable to looking hard we treat our clients. So what to do with these nomads of the style world? Write them off? Accept their bi-annual visit as the norm? Or maybe, just maybe try to flip a few of them into 4 to 6 week regulars.

Every client that comes to you was at one time new. They were looking for some one to make them feel and look amazing. Some one they could trust moving forward and never have to worry about the out come. You won them over....so why not some of these holiday part timers?

I find the greatest gift we can give any person is to leave them a little better than we found them. Stylists have that opportunity and the holidays tend to drive a few extra souls to the chair. So do not approach them as extra income. Take a second and treat them like gold. People tend to revisit pleasant situations, they want to relive good experiences. If you do that, you may have a client for life. With the economy being what it is, people are being some what more thrifty. So you may have to work harder to maintain the nomads of the salon world. Once that barrier is broken, trust, established, and they feel confident in not just your work, but how they will be treated, then spending the money becomes "worth every penny" and not a "gamble".

Merry Christmas

The Salon Guy Pittsburgh.